What's happening: This is the real skill you came for, and it carries over to everything you'll ever build with AI: make small, specific changes one at a time. Ask for one thing, look at the result, then ask for the next. It feels slower, but it's far faster, because you never have to untangle five changes that all landed at once.
Why this matters
The people who get great results out of AI aren't better prompters, they're more patient. One change, look, repeat. That rhythm is the whole game, and once it's a habit, you can change anything on your site without fear of breaking it.
Do this first
Put your site next to your terminal so you can see each change as it happens.Make a short list of small tweaks you want (spacing, a headline, a color, a button).Tackle them one at a time, checking the site after each before moving to the next.
Paste this into Claude Code
I want to make one small change at a time. Ask me what the single change is, and a clarifying question or two if you need them, one at a time, so you're sure what I mean. Make just that change and keep everything else exactly the same.
Power move: bring in expert reviewers
Here's a trick that feels like cheating. You can ask Claude to look at your page as a specific kind of expert, one at a time, and tell you what it would change. Each "expert" catches things the others miss. You don't need to know their jobs already, so here's what each one is for:
A CRO reviewer. CRO stands for "conversion rate optimization," which is a fancy way of asking "does this page actually get people to do the one thing I want?" It hunts for confusing buttons, weak headlines, and anything that makes a visitor hesitate.A copywriter. Sharpens your words so every line is clear, warm, and earns its place. This is the one for cutting fluff and making your message land.A UX reviewer. UX stands for "user experience." This one checks that the page is obvious to use: easy to scan, clear what to tap, with nothing that makes someone stop and think "wait, where do I go?"A visual designer. Looks at how it feels: spacing, fonts, color, and whether the important things stand out. It's the difference between a page that looks fine and one that looks genuinely polished.
Run them one at a time so you can act on each round of notes before the next. You can simply tell Claude to "act as" each expert, or in Claude Code you can spin up a separate agent for each review so each one stays focused on its own job.
Paste this into Claude Code
Review my site one expert at a time. First, act as a conversion (CRO) expert and tell me the top 3 things stopping a visitor from taking the action my site is built for. Wait for me to say go before the next reviewer. Then do the same as a copywriter, then a UX reviewer, then a visual designer. For each one, give me 3 specific, concrete changes, not vague advice, and offer to make any I pick.
You're ready to move on when: you've made a few changes one at a time, the site looks the way you pictured it, and you trust you can change anything else the same way.
Watch out for: asking for five changes in one message. When something breaks, you won't know which change did it. One at a time, every time.
Mark complete